TRACK APP

Lifestyle App

The design process for the “Track” app involved creating a cohesive and user-friendly brand identity from the ground up. It began with the development of a clean, modern logo that visually represents motion and progress using circular elements around the “T” to signify tracking and continuity. Once the brand was established, the focus shifted to the mobile interface design, ensuring visual consistency with the brand’s color palette and iconography. The app’s UI was designed to be intuitive and accessible, offering clear navigation and visually distinct categories such as Health, Habits, Recipes, Grocery, and Finances. Emphasis was placed on creating a friendly onboarding experience, with welcoming typography, vibrant call-to-action buttons, and a clear value proposition. The goal was to build a design system that balances function and aesthetics, enhancing usability while keeping the experience engaging.

SMALL BUSINESS LANDING PAGE

Provident Bank, Financial Institution

This Provident Bank promotional landing page was created to showcase Small Business Month offers to small business clients. The project began by identifying key messaging priorities: trust, partnership, and the value of special offers.

The visual hierarchy was carefully structured to guide the reader from the welcoming headline and supporting message, down through the promotional offers, and finally to the terms and conditions. The layout uses a balanced mix of brand colors paired with clean typography and generous white space to ensure readability and visual comfort. Imagery played a key role in humanizing the offer, with the hero image depicting a small business owner supported by a financial advisor, reinforcing the theme of partnership. Icons and brand logos (Clover, Heartland, etc.) were integrated to add brand recognition and break up text-heavy sections.

The call-to-action (“CONTACT US”) is placed prominently at the top for immediate engagement, while the “UNLOCK THESE SPECIAL OFFERS” section uses a bold bar to create a visual break and focus attention on the benefits.